Moth is the professional sobriquet of freelance customer advocacy consultant Angela Higgins.
After leading customer advocacy initiatives for the past 10 years at Code42 Calabrio, Inc. and Total Expert, I've decided to dive into the world of consulting by supporting technology companies looking to harness the power of their customer advocates. Whether you’re hoping to amplify the voice of your customers to build trust with prospects, grow your brand awareness by using authentic voices or strengthen relationships with your raving fans, I’d love to help. I have extensive experience mobilizing customer advocates for spotlight activities, leading customer events like user conferences and user groups, launching awards programs, managing engagement platforms, revving up online reviews, and more.