BLVD Autoworks

Known for decades as St. Anthony Mobil, the locally-loved gas station and auto shop was becoming generic and dated. It's high quality service and dedication to it's customers wasn't reflected in the brand or the name.

After changing hands in 2017, St. Anthony Mobil's new owner knew they needed a stronger presence – visually and physically. Not only did he intend to create a lasting brand but become an active sponsor of the community. We developed a cohesive and modernized re-brand that included a new name, print & digital marketing materials and environmental graphics, while maintaining the brand tenets – familiar, friendly, honest and professional.

Lead Designer: Ryan Webert

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The BLDV Autoworks brand is being rolled out steadily and conscientiously. The long-standing shop didn't want to deter or confuse past customers thinking the location had become franchised. Communications via advertisements and the refreshed website made clear BLVD's commitment to the community.

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